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Sustainable fashion: what's all the hype?

"Buy less, choose well, make it last" – Vivienne Westwood The fashion industry has boomed over the past century. By 1950 textile production existed on a mass scale. It was only 20 years later that people began to notice the impact the fashion industry was having on the environment. 1980 saw brands such as Patagonia and ESPRIT begin a discussion on the topic of sustainability. The company’s founders – Yvon Chouinard and Doug Tompkins – had witnessed the clothing industry's damage to the environment and were so affected that they changed their production policy. Their textile lines began using: organic cotton, recycled wool, naturally processed wool, and naturally dyed cotton. They also supported a project aimed at bridging the gap...

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