Sustainability is of paramount importance to Cheap Monday. In the early 2000’s they disrupted the denim market with the original, unisex, skinny fit jeans `Tight´. Now, through their brand ambition - to be the most relevant and sustainable jeanswear brand on the street, they are taking the next steps by increasing their focus on more sustainable denim finishing processes and eco-friendlier materials across their collections.
All consumption affects the environment. By gradually increasing the use of recycled or other sustainably sourced materials, they try to lower their impact. The goal is to have their entire denim, menswear and womenswear collections carrying their Sustainable hangtag by FW18.
For a Cheap Monday garment to be labelled Sustainable it must contain a minimum of 50% sustainable materials. However, the majority OF THE GARMENTS will contain NEARLY up to 100%. All sustainable materials used for their products are produced according to a strict standard and certified by an independent certification body. *
Milestones Sustainable: •SS17: 72% of their denim, 51% of the menswear and 34% of the womenswear is labelled Sustainable. •FW17: all denim, 88% of the menswear and 59% of the womenswear will be labelled Sustainable. •FW18: their goal is to have the entire menswear and womenswear collections labelled Sustainable, just as the denim.
•Recycled polyester is also used in relevant product categories, and they are aiming to increase their use of recycled materials in general.
Being a jeanswear brand, cotton is among their most frequently used materials. They are aware of the negative impact conventionally grown cotton has on humans and the environment and are therefore happy to be able to offer denim in organic cotton, which is a more sustainable alternative.
Organic cotton is also used extensively in their womenswear and menswear collections, alongside with recycled polyester, recycled cotton and tencel®lyocell, where relevant. In parallel they will continue researching more sustainable options to find new, alternative materials for future collections.
Why organic cotton? Organic cotton demands less water, is grown without the use of chemical pesticides and fertilizers and it does not contain GMO. Choosing organic cotton means using 71% less water, 62% less energy and lowering the climate impact with 46% as compared to using traditional cotton, according to Textile Exchange.
* All organic cotton used for their products is produced according to a strict standard and has been certified by accredited certification bodies such as Control Union, IMO and ICEA (Instituto per la Certificazione Etica ed Ambientale) according to the standards GOTS or OCS and is verified by a transaction certificate.
Why recycled polyester? Polyester is an artificial fiber which is used widely around the world. It is unsustainable since it is made from oil. Recycled polyester is a sustainable option to conventional polyester. Oil-based waste such as e.g. PET plastic bottles is put to good use, reducing the use of virgin plastic.
Why PCW? Recycled cotton from post consumer waste (PCW) is material generated by households or by commercial, industrial, and institutional facilities in their role as end-users of a product that can no longer be used for its intended purpose; or simply said “trash turned into new products”. Warn out garments and textiles are turned into fibers. The fibers are mixed with organic cotton* and spun into new yarn. Yarn is woven into fabric that is used for new products. The benefit of using recycled cotton from post consumer waste is that it saves raw material. * Due to limitations in the recycled cotton fiber
Their sustainability approach is firmly rooted in a dedication to social and environmental responsibility, good working conditions, human rights, animal welfare and care for the environment.
All their business partners signs their Sustainability Commitment to ensure that they work in accordance with their requirements and dedication to secure good working conditions, human rights, animal welfare and care for the environment. The sustainability commitment covers a range of internationally agreed standards (e.g. the UN Declaration of Human Rights, the International Labour Organization’s Declaration on Fundamental Principles and Rights at Work and the UN Guiding Principles on Business and Human Rights) along with a number of multilateral conventions and multi-stakeholder standards and guidelines on human rights, environment and animal welfare issues. Some of the issues being addressed in their Sustainability Commitment are:
-No child labour -No forced, bonded or prison labour -No discrimination -No excessive working hours -Fair living wage -Safe and healthy working conditions -A legally binding employment contract -Freedom of association
Regular inspections and audits are carried out to ensure that their business partners fulfill the requirements outlined in the commitment. The H&M Group has a zero tolerance policy and take a proactive approach in preventing corruption. All their business partners, as well as all staff, signs their Code of Ethics to ensure that all business carried out with or on behalf of their company is always conducted in accordance with their Code of Ethics and applicable laws and regulations in the country of business. Most of their production takes place in China, Bangladesh and Pakistan. They do not own factories; their garments are produced by independent suppliers.