At Knowledge Cotton Apparel, they believe in sustainable menswear that makes a difference. To them, fashion is much more than the fabrics they wear on their body. It is also about people and the environment. They produce timeless and sustainable products and promote fashion choices that are as clean and natural as possible. It is their mission to provide the conscious male consumer with sustainable fashion choices – without making any compromises when it comes to style, comfort or quality.
Most of the clothes we wear contain some pretty toxic additives. Conventionally grown cotton uses more insecticides than any other single crop on the planet, having a signification impact on their environment and eco system. Clothes are a human necessity. We all need it. But how often do you stop to think about the clothes you are wearing and the impact they have on the environment?
They have been in the textile industry since 1969, and they have seen the inside of an industry that is responsible for an enormous human impact on the environment. They know, to make real change, serious action is needed.
They believe in sustainable menswear that makes a difference. Fashion is not just about looking good. It’s also about doing what is right and feeling good about it – in respect of people and the environment.
Motivated by their heritage. It is not new to them to think along these lines. When Jørgen Mørup started in the 1960s, he was curious of using natural and pure resources. And when it became possible to use organic cotton in the 1980s, Jørgen Mørup implemented organic cotton in his business.
They redesign classics and give them a contemporary feel. They never comprise on style, comfort and quality. But at the same time, they make clothing that takes a stand. To them, each piece of apparel is part of something bigger than fashion. Their philosophy is built on three core elements. Gain knowledge Gain knowledge means that they are constantly searching for new ways to improve their impact on the environment. They are curious, and they are always on the lookout for new innovations. They never settle. They always seek to move forward. To make change - and to bring knowledge forward. Take action Words may inspire action. But only action creates change. Therefore, they always seek to change conventions and they embrace change. They use the knowledge that they gain every single day to actively change their business and industry. Earn respect Respect is something you earn. But it is also something you pay others. Your surroundings and the environment. They believe that it is important to pay respect to those around them. They tread the planet as it is theirs – but it isn’t. They’ll pass it on to future generations. And they intend to do it in the best conditions possible. Respect is something you earn when you make an active effort. They hope to inspire others to earn respect. Knowledge and action are the foundation of respect. And respect is earned. Not commanded.