Their journey started in 2000 in Peru, South America. The founders of Kuyichi – NGO Solidaridad – were exploring the cotton industry in Peru and where shocked by the pollution and poverty they saw.
The alternative was organic cotton. Without the use of toxic chemicals, and with a better life for cotton farmers. The most commonly worn product made of cotton is a pair of jeans, so they started making 100% organic denim.
At Kuyichi they believe in taking environmental en social responsibility for their actions. This includes more than making just good products at the right price. They want to give a positive impulse to the garment industry by choosing organic and recycled materials. They select their suppliers with care and want to improve conditions in this industry. Since the beginning of Kuyichi in 2001, this has been the core of their company.
They started the organic revolution as being the first brand to produce organic jeans. Along the way they realized that their collection is timeless and keeps its value. They started loving the concept of slow fashion. A beautiful pair of jeans keeps it’s value. That’s why they have let go of the season collections.
Their name KUYICHI is derived from the Peruvian god of the rainbow who brought color in society as well. Why Peru? The first organic cotton they used was Tanguis cotton from Oro Blanco in Peru.
Kuyichi uses organic and recycled materials. Their collection is made of recycled denim, recycled PET, organic cotton, organic linnen and Tencel. All the cotton they use is GOTS certified.
Many denim brands use a leather patch on their jeans. They decided to stop with the use of leather since 2016. They replaced the patch for a patch made of jacron, which makes all Kuyichi jeans vegan. Jacron is made of recycled paper. It is a washable and very resistant material.