You're late for work, you're rushing to get changed and you catch your tights. In horror you watch the ladder grow. You throw the pair in the bin and grab another.
It's a scenario all too familiar. Tights nowadays aren't made to last, they are worn once, twice, and then discarded. The textile industry is the second most polluting industry in the world and Swedish Stockings realised the opportunity to reduce the effect tights are having by combatting the harmful practice of single-wear hosiery. So they developed pantyhose made to last.
That's not all. Most mass-produced tights are made from nylon yarn which is created through an environmentally harmful, petroleum-based manufacturing process. Swedish Stockings are the forerunner in innovative textile production, fashioning luxurious pantyhose from nylon yarn recycled from this harmful process. What's more, their factories use environmentally friendly dyes and solar power for much of the energy needed in the manufacturing process.