Thinking Mu are committed to ensuring each link in the production chain is traceable and as eco-friendly as possible. Whether it's pesticide-free cotton boxers or Fairtrade Merion wool sweaters, all of Thinking Mu's fabrics are 100% organic. They particularly pride themselves in their natural dyeing process which is chemical-free, heat-free and guilt-free.
The company has developed and sustained links with a community in India who produce the clothing in humane conditions, far removed from the sweatshops that dominate fast-fashion production. Even the hand-embroidery on the brand's popular pieces can be traced back to a long-standing tradition of Indian craft.