WORON is a Scandinavian Brand based in Copenhagen, founded by sisters Arina and Anya Woron.
Their aim is to create a lingerie line which is comfortable without sacrificing feminine shaping, fashion & style - and style without sacrificing sustainability. Woron is sustainably conscious from the crafting, to the handling of each product and finally to the timeless design that can stay in your wardrobe season after season - year after year.
The minimalistic collection includes soft-bras, panties and bodysuits with exquisite attention to detail and fitting and soft timeless colors.
The main material is Modal, which is a soft, luxurious and one of the most environmentally sustainable materials available. It is a fine, smooth fiber made from beech wood. The Lenzing fiber is produced in Europe. Cool to the touch and very absorbent, more resistant to shrinkage, fading and graying than cotton, thereby extending its lifespan.
Modal is great for underwear because it is both super soft (has a silky touch) that gives that special luxurious feel. It is also a fabric that is irritation free and naturally prevents the growth of bacteria.